The Marketing Club of SCMHRD is organising a Marketing Conclave. With a slew of product launches and careful segmentation, the market is opening to the devil. (Pic: Viral Bhayani) Read More Read Less. New Delhi -°C. The Marketing Club of SCMHRD is organising a Marketing Conclave. The ad has Rajesh Khera of Onida fame playing Mr Sardi Zukaam. The devils that come at the screen to advertise a TV brand, the idea was really amazing. With a slew of product launches and careful segmentation, the market is opening to the devil. Sultan will be an evil King who will have a face off with Rama (Krishna Bhardwaj) in the upcoming episodes. We thought that with ‘envy‘, we could reach out to the emotions of people. THE ONIDA DEVIL It was originally the idea of ad guru : GOPI KUKDE (picture 1) The first Onida Devil was : DAVID WHITBREAD (picture 2) The second one was: RAJESH KHERA (picture 3) The third and recent one was: ASHISH CHOUDHARY (picture 4) Posted by AbP.. at 9:01 AM. Devilish Onida!! Rajesh best remembered for his Onida TVC, will be playing a character named Sultan. Today in New Delhi, India. Source: vidyadharbhatte The actor was recently seen in Hate Story 2 in 2014. His character will be a brutal King of a kingdom that will be introduced. Thereafter, actors such as Rajesh Khera, Ashish Chaudhary and Amir Bashir have played the part. June 18, 2012 Brand Devil Gopi Kukde India Onida Prasoon Joshi Rajesh Khera Wikipedia 4 Comments Who’s better for brands – mascots or celebs? Details: www.marketing.scmhrd.edu predicted doom for the brand but the Frankly say our family never bought an Onida TV but the advertisement of Onida with devils always amazed and haunted us at the same time. Sign Out. His character will be a brutal King of a kingdom that will be introduced. Maddi (Jassi Jaissi Koi Nahin), Major Bhargav (Left Right Left), Onida Devil TVC among others. Onida which has recovered its market share to 12 % is aggressively playing on the marketing game. After exploring "Integrated Marketing Campaigns" in 2007, they looked into "Luxury Marketing" in 2008 from where they moved on to untangle the "Evolving Consumer Trends" in 2009. At that time the Onida TV got a new synonym “the Devil wala TV”. Email This BlogThis! Last time Onida used the devil mascot around 8 years ago. This mascot helped Onida to make a space in the heart of Indians back in the 90s when the company was a market leader in the country. See the complete profile on LinkedIn and discover Rajesh’s connections and jobs at similar companies. Rajesh is sure there are enough roles that will come his way given his ability to look half or twice his age, as the role demands Onida is careful in positioning itself as a technologically superior premium brand although the prices are very competitive. View Rajesh Khurana’s profile on LinkedIn, the world’s largest professional community. Sourav Chakraborty is the latest one to act in this avatar and is trying to fill the shoes of David Whitbread (played the role for 14 years), Rajesh Khera, Aamir Bashir and Ashish Chaudhary. Onida is careful in positioning itself as a technologically superior premium brand although the prices are very competitive. Sultan will be an evil King who will have a face off with Rama (Krishna Bhardwaj) in the upcoming episodes. Onida which has recovered its market share to 12 % is aggressively playing on the marketing game. Onida which has recovered its market share to 12 % is aggressively playing on the marketing game. Khera, who was recognized as the Onida devil in the remotest of towns that he visited, wonders why “they insisted on making me speak lines. Rajesh Khera ne khola apne umr ka raj “I am not going to play a father of two children in any TV show”, avers versatiles actor, Rajesh Khera, noted for his histrionic abilities & memorable appearance in “Jassi Jaisi Koi Nahin” & a host of other cameos across television & films. Dec 28, 2020-Monday-°C. Details: www.marketing.scmhrd.edu They say legends don’t die. Rajesh best remembered for his Onida TVC, will be playing a character named Sultan. e-paper. After exploring "Integrated Marketing Campaigns" in 2007, they looked into "Luxury Marketing" in 2008 from where they moved on to untangle the "Evolving Consumer Trends" in 2009. Here's the original 'Onida Devil' - David Whitbread - doing what he was (and always will be) best known for: The original Onida Devil. Onida is careful in positioning itself as a technologically superior premium brand although the prices are very competitive. Powerful and feared before the entry of Joshina, nobody fears him now. I couldn’t relate to that". It promises a new universal one-liner to bind consumers and a kid-friendly image. A letter from the Editor Dear reader, Actor Rajesh Khera, previously seen in films like Kambakkht Ishq,Taal, and better known as the face of Onida, way back in the 90s when he featured in the Onida TV commercial as the devil, has been roped in to play an important character in Saheb Biwi Aur Gangster Returns. Rajesh Khera at the music launch of the movie 'U R My Jaan' at Juhu, Mumbai on August 25, 2011. With a slew of product launches and careful segmentation, the market is opening to the devil. “Some women may be at high-risk or not suited for certain contraceptives” Oct. 28, 2020, 10:30 a.m. Share to Twitter Share to Facebook Share to Pinterest. Rajesh Ahuja tells more. The Onida account also has seen frequent change of hands. The TVC begins with Mr Sardi Zukaam narrating his sad story. Played by actor Rajesh Khera, the devil now is rocking. Two, read on. How could you ever forget the face of envy in the famous Onida Ad? Humidity -Wind -Select Country. And, it’s not the first time that Rajesh is donning this role —he was popular as the Onida TV devil in the commercial aired a few years ago. Sourav Chakraborty dons the Devil’s avatar in the latest campaigns and he has big shoes to fill in as the earlier Devils were essayed by the likes of David Whitbread (who played the Devil for 14 years), Get latest News Information, Articles on Rajesh Khera Updated on June 03, 2020 05:32 with exclusive Pictures, photos & videos on Rajesh Khera at Latestly.com Later, actors such as Rajesh Khera, Ashish Chaudhary and Amir Bashir have played the part. The marketers predicted doom for the brand but the devil clicked. This could be because I have also not got too much work, … This year they are engaging in "Consumer Engagement the Experiential Way". Played by actor Rajesh Khera, the devil now is rocking. Onida is careful in positioning itself as a technologically superior premium brand although the prices are very competitive. Catch Rajesh Khera in a candid tête-à-tête with Reema Gehi. David Whitbread, a model co-ordinator and stylist of the 1980s, played the first Onida Devil, while freelancing for various advertising agencies in Mumbai. Onida : The Devil is Back Brand : Onida, Compnay: Mirc Electronics, Agency rediffusion I am celebrating the Return of the devil, still wondering why it was taken away in the first place. Rajesh Khera, best remembered for his role as the gay fashion designer Maddy in Jassi Jaissi Koi Nahi, is back on the small-screen essaying the role of a devil in Anamika. With a slew of product launches and careful segmentation, the market is opening to the devil. Onida finally dropped the devil as its mascot in 2009 but before that, it had Ashish Choudhary, Rajesh Khera and Aamir Bashir playing the role of devil. “People remember my popular and powerful characters i.e. Talented actor Rajesh Khera, who is the playing the antagonist in Colors’ whodunit show Dev has been around for years, but he accepts that the he is still not known by his name. Onida which has recovered its market share to 12 % is aggressively playing on the marketing game. Source. The Thought Process. David Whitbread, a model co-ordinator and stylist of the 1980s, played the first Onida Devil, while freelancing for various advertising agencies in Mumbai. I was in my teens when they launched the TV with a " devil" . Television’s horn-y devils react to their character’s demise. Played by actor Rajesh Khera, the devil now is rocking. This year they are engaging in "Consumer Engagement the Experiential Way". Joshina claims to fight various flu-like symptoms and defeats the devil 'Mr Sardi Zukham' Physically, the Onida devil will now be more human, stylish with trimmed tail and nail and a prominent horn. Let's retrace our steps now, here is a quick history of the television antenna: link. Rajesh has 8 jobs listed on their profile. Well! June 17, 2012 Abhishek Bachchan Amitabh Bachchan amul Brand Mahendra Singh Dhoni Sachin Tendulkar … Played by actor Rajesh Khera, the devil now is rocking. For one, this devil needed a facelift. We say the satanic ones do. 1. No comments: Post a Comment. David Whitbread, a model coordinator and stylist of the 1980s, played the first Onida Devil.Thereafter, actors such as Rajesh Khera, Ashish Chaudhary and Amir Bashir have played the part. Sign In. Watch HERE1 and HERE2. If you are 90’s kid then surely you remember the Onida devils. Rajesh Khera, famous for his role in the TV series 'Jassi Jaisi Koi Nahin' , played the Devil in 2004. 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