old campaign of "I like the Sprite in you!" Sprite and Hip-hop A Union Based on Urban Authenticity - The Coca-Cola Remembering Sprite and St. Ides' Rap Campaigns: Music Sermon - VIBE.com INTRODUCING: GOLD RUSH: How The Sprite "Obey Your Thirst" Campaign Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. Included in Thirst For Yours are Atlanta rapper Kodie Shane and rising designer Seth Giscombe. somewhere, so I jotted it down. Many researchers have explored the above attributes of the Sprite brand (Rosenberg 5). . The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Tupac Keep ya head up from Keep Ya Head Up offStrictly 4 My N.I.G.G.A.Z. Thirst is everything. Shaq had an endorsement deal with Pepsi at the time, and had also branched out to movies, books, and music, with mixed success. Check out this great listen on Audible.com. In our premier episode, we examine the Sprite campaign that changed it all. Obey Your Deepest Thirst - Evangel Magazine Parent company McKenzie River secured Ice Cube as their anchor spokesperson and tapped West Coast producer DJ Pooh to spearhead advertising creative. age groups. Smooth, for its "Obey Your Thirst" campaign. Sprite #obey your verse - SlideShare It took Afrika Bambatta convincing them to unite as Voltron to finally take it down. The drink was created Read more, If youre looking for the best energy drink to give you the extra boost you need, you cant go wrong Read more, Are you curious to know the size of a Red Bull can? Music/{{Nas}}, Grand Puba, and Pete Rock & C.L. St. Ides run with hip-hop doesnt have the same happy ending as Sprites. A common theme of the campaign was parodying advertising tactics and gimmicks often used by competitors where a cartoon mascot jumps off of the packaging talking about the stuff in the drink. During this time the slogan was changed to 'Obey Your Thirst.' Before the decade was over, the commercials, both on television and radio, would end with someone dramatically saying "Image . The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. The Sprite Obey Your Verse Lyrical Collection is a continuation of the Obey Your Thirst campaign, which originated in 1994. . Write by: . girl in sprite commercial. 2023 The DJ Booth LLC. Sprite Launches "Obey Your Verse" Campaign With Drake, Rakim, The Notorious B.I.G. St. Ides spots, however, looked and felt like straight up music videos with album-worthy production and flow. Joined by hip-hop talent, influencers and Spritebrand executives, the event will culminate with a panel discussion featuring Shane, Giscombe and Sprite Way talent, who will discuss their personal journeys and share how Spritehas helped advance their careers. But the history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. 16. It took Afrika. Complex even named Wu-Tangs St. Ides spot Shaolin Brew as one of the collectives 100 best songs! Activate your account. Another famous spot has a young boy in a "Make-a-Wish" like program get to wrestle with. Contests begin on June 20th. Get weekly rundowns straight to your inbox, Get our latest stories in the feed of your favorite networks. http://tvtropes.org/pmwiki/pmwiki.php/Advertising/ObeyYourThirst. Our purpose is to refresh the world and make a difference. When did the sprite Obey Your Thirst commercial come out? Before the Sprite "Obey Your Thirst" campaign, Hip-Hop in advertisements was perceived as "corny". increased roughly 9% since the introduction, especially in the younger Again, the successful marketing slogan "Obey your thirst" communicates these attributes. It sucks for hip-hop fans. The words "obey your thirst" are placed at an equal proximity to each side of the ad. The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". Pooh lined up a veritable whos who of additional West Coast rappers over the years, including Geto Boys, Cypress Hill, Warren G, Snoop and Tupac; plus the thorough-est from the East, including Eric B and Rakim, Wu-Tang Clan, Biggie and EPMD. The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). This seasons bars come from Tupac, Missy Elliott and J. Cole. As you can imagine, the successful Sprite brand belongs to the Coca-Cola Company . The campaign was also famous for producing several Hip-Hop-focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with Voltron (We're not joking, that actually happened). The Sprite bottle is centered perfectly in this picture. Sprite continues to offer its financial support to artists (Vince Staples), festivals and events across the country, placing the company in a much more honorable standing than your average corporate culture vulture. A pop-up experience on June 21-22 in LA will celebrate sneaker culture with Sprite photo booths, sampling stations and performances from Sprite-associated performers Rapsody, Kamaiyah and Villain Park. Invite was word of mouth and the music was brand new: raw and spontaneous. In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. Rather than showing people doing fun and/or incredible things while drinking the product or having celebrity . The history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. "Being an MC, we try to be cool about what we do," Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 "Obey the Verse" collection . After having production completely shut down for a short while and getting hit with heavy fines, St. Ides tried to clean up its act, adding drink responsibly messaging into the spots. The Sprite ad's insinuated message is explicitly and unapologetically claimed by the Bible about . agency known for its ability to appeal to the younger masses (Lowe also They were family. It featured full-length songs about getting twisted off the malt liquor from Ice Cube, Wu-Tang Clan, Scarface, MC Eiht, Snoop Doggy Dogg, and Nate Dogg. This blatant marketing of malt liquor directly to black and brown youth wasnt going to go unchecked indefinitely. An 80-second radio spot featuring Cube used a sample of Chucks voice without his permission. Soon, the company would transition to its heavily youth and urban market-focused Obey Your Thirst campaign in 1994. The actual Obey Your Thirst campaign was indeed created by the advertising agency Lowe and Partners (in 1993), headed by Chairman and Chief Creative Officer of the agency Lee Garfinkel along with the Creative Directors C.J. Sprite Urging Youth to Obey Themselves in a New Series of Ads Our core fanbase of 13-to 24-year-olds cares deeply about artists who are not only talented, but also cultural curators and arbiters who are making a mark on the world, said Aaliyah Shafiq, group director, Sprite. knew the ads, 83% said the same. THE MEDIA BUSINESS: ADVERTISING; In the wake of a sales setback, Sprite Mediante la publicidad se ha logrado Waldman and Todd Godwin; their inspiration for this brilliant campaign is unknown. Sprite Revamps "Obey Your Verse" With Tupac, Missy Elliott - HipHopDX There's Sprite at the cookout | The Outline Back in 2010, Drake starred in the first spot created for Sprite's "Obey Your Thirst" campaign. We can look back now with the wizened, woke eyes of maturity and possibly scrutinize our artists selling out at the expense of the community, but for the young and burgeoning hip-hop culture, both the St. Ides campaigns and the Sprite campaigns opened the door for the power and commodification of hip-hop and consumer brands. W)taps - W)taps BLUES SKINNY TRASH by Hiro's shop So sorry 7UP.. Outdoor advertising will feature the likeness of each Sprite Obey Your Verse Lyrical Collection artist along with their respective packaging. Another newer slogan used for Sprite is "Freedom From Thirst". The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". sprite | Urban Stylz's Blog Sprite realised this dating back to the 1980s and in hip-hop, there was a power of creativity in this new form that was really resonating with the population. Because it means something. of the agency Lee Garfinkel along with the Creative Directors C.J. With the new campaign, Sprite wants to play a role in identifying under-the-radar talent. The outcome of this series was the Obey Your Thirst campaign. Obey Your Thirst featured some of the most authentic artists in hip-hop culture at the time, including Pete Rock & C.L. To deepen their street cred, Sprite went on to collaborate with artists like KRS-One, A Tribe Called Quest, Nas, AZ, Pete Rock and CL Smooth, a move that resulted in an invaluable cool factor for the brand. Near the end of the decade, Sprite explored the overlap between hip-hop culture, comics and martial arts with a series of posse spots based on Voltron (representing all hip-hop regions) and the 5 Deadly Venoms (with all female emcees). The most famous Sprite ad campaign was the "Obey Your Thirst" campaign, which featured NBA superstar LeBron James. Hip-hop rose during the post-industrial 1970s in the Bronx borough of New York City, and spread via block parties. The article below is a work of fiction of unknown origin. It's something that has lasted in the hood it's authentic., Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. W)taps - W)taps BLUES SKINNY TRASH by Hiro's shop (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, . In 1994, the Coca-Cola company started a new advertising campaign for their Sprite brand. Learn about the dos and don'ts, common misconceptions, and when to open up your network to others in this comprehensive guide. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. "Obey Your Thirst" had more recent expressions, as well. But in the early 90s, the genre was far from Madison Avenue-friendly. Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonalds,Old Spice and Chipotle found a way to cut through the noise. Its how they built their business. Vibe is a part of Penske Media Corporation. It's hard to get well-known sponsors sometimes for rap,"Rakim told writer Elliott Smith. They tapped artists not based on their popularity, but those that had an underground following and were seen as respected urban soothsayers at the time. Launching today, Thirst For Yours will feature a series of TV spots, social media content, influencer engagement, outdoor advertising and experiential activations tapping into key cultural moments within the spaces of music, art, film and fashion. Sprite | The Spark | Global | The Work | Campaign Asia Director of Sprite & Citrus Brands, Coca-Cola North America, Bobby Oliver, spoke with Billboard about utilizing the momentum of last years Obey Your Verse campaign to push into this summer. The messages the artists were communicating was often overlooked by the bold style and image. Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their "I Love The Sprite In You" campaign, tapping artists like Kurtis Blow, LL . The ad had already aired over 500 times on rap radio shows when Chuck sued St. Ides parent company McKenzie River for five million dollars (they settled out of court). Hip Hop Culture is Part of Sprite's DNA | Tuned Global The Thirst For Yours campaign will include several activations where hip-hop music, fashion, art and culture intersect, starting with the BET Experience Weekend and the 2019 BET Awards in Los Angeles, CA.
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